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Please place your order by December 7th to recieve your package by Christmas.


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Want the inside scoop on what the pros know? We’ve packed more than 60 (yes, 60!) key topics into a new book by Jon Gevelinger, cattle industry expert. Before the Banner is a 200+ page book that details every step of preparing a calf for the show ring. Jon combined his own twenty years of experience with everything he’s learned while being mentored by industry greats Bob May and Kirk Stierwalt. This book brings you step-by-step instruction with accompany photographs on barn set-up, feeding, daily care routines, showmanship tips, clipping and fitting guidelines, and everything in between.


If you’ve loved Jon’s live videos on Facebook & YouTube, you’ll love Before the Banner. For a beginner showman, this book will be an invaluable resource as you get started, but there’s sure to be tips even for experienced exhibitors. Jon’s real-life experiences and lessons learned the hard way set the stage for a book full of instruction, stories, and answers.